This role is responsible for increasing awareness of Mercury through bold, culturally resonant activations and campaigns that reach mass audiences. You’ll craft brand strategy, architect creative campaigns, and measure the brand lift and awareness they drive. You will also be pushing creative boundaries while reinforcing Mercury’s reputation for quality and sophistication.
Shape how Jasper shows up in the world by leading the brand's creative direction and managing a team of designers. Translate brand positioning into creative expressions across campaigns, digital, video, and events. Ensure creative execution aligns with positioning and strategy, and champion new ways of working by integrating AI into the creative process.
Drive creative direction and strategy for high-performing ad creative across Meta, YouTube, TikTok, and beyond. Responsible for developing innovative creative campaigns that optimize conversion-focused ad performance while working closely with our creative team of designers, video editors, and external creators. This role is ideal for someone who thrives at the intersection of creativity and performance marketing, loves crafting compelling scripts and creative briefs, and is passionate about using data to drive creative decisions.